The Good Things Project

The Good Things Project exists for a simple reason - to give back.

Nu Athlete was built on the belief that discipline, movement, and purpose can change lives. But growth only matters if it creates impact beyond ourselves. The Good Things Project is how we turn that belief into action.

Each month, a portion of Nu Athlete’s profits is directed toward practical support for Australian communities. Sometimes that looks like helping someone doing it tough. Other times it’s showing up with time, effort, or resources where they’re needed most. No grandstanding. No empty gestures. Just doing good, consistently.

This project is grounded in the idea that strength isn’t just physical. It’s showing up. It’s taking responsibility. It’s looking after people when no one’s watching.

As Nu Athlete grows, so does our ability to give back - expanding the reach and impact of The Good Things Project, one action at a time.

When you wear Nu Athlete, you’re not just wearing apparel. You’re helping keep The Good Things Project moving. You’re part of something bigger.